Zelim appoints former Survitec boss, Doug Baxter, as chairman to spearhead ambitious growth strategy
Mr. Baxter, who brings over 30 years of executive leadership experience in the marine, energy, aerospace and defence industries, will spearhead Zelim’s strategic growth and expansion into new global markets.
“We are thrilled to welcome Doug to the Zelim team as our new Chairman,” said Sam Mayall, Zelim’s founder and CEO. “Doug’s industry expertise and track record in growing successful international businesses will be invaluable as we progress from the research and development phase to accelerate the commercialisation of our cutting-edge technologies globally.”
A former CEO of Survitec who has held senior executive positions with BAE Systems, GEC Marconi, and Survival Systems International (3SI), Mr. Baxter aims to leverage on his expertise and network of industry contacts to further establish Zelim as a trusted name in maritime, energy, defence, and aerospace safety.
“Zelim has created new technologies that address the safety challenges across myriad industries in a way that no other companies currently do,” said Baxter. “The next phase of our growth journey is about educating these markets, driving adoption, and securing a dominant position across multiple geographies for products that save lives.”
“My role as Chairman will be to help the company capitalise on its game-changing innovations and support the executive team in strategy, execution, and investor relations.”
The appointment of Doug Baxter as Chairman coincides with the appointment of David Griffiths as Non-Exec Director.
Mr. Griffiths, who has amassed more than 25 years’ experience selling high-end safety and survival equipment into the maritime and defence markets, will work with the Zelim executive team to increase brand visibility, secure new partnerships and expand the company’s orderbook.
“David joins Zelim at a critical juncture as we expand our international reach,” said Mayall. “With Doug’s executive leadership and David’s sale prowess we bring the perfect blend of strategic vision and executional rigor to the team. With their support, we are confident in meeting our objective to scale globally and make a meaningful impact in saving lives at sea. This is an exciting time for Zelim and everyone involved in our extraordinary growth journey.”
As part of its global expansion, Zelim is exploring opportunities in key regions, including the U.S., Europe, and Asia-Pacific. The company aims to strengthen its partnerships with international governments, regulatory bodies, and commercial operators to deliver optimum life-saving capability worldwide.
